Two-tier referral program is live Earn 20% + 10%
Performance tracking for paid media

Know which click
made you money.

Dora connects ad spend, first-party clicks and settled sales in one operational view. Scale campaigns on profit, not platform guesses.

First-party tracking Server-side conversions Profit reporting
Northstar Media
Live data
LAST 30 DAYS

Performance overview

Spend$38,420
Revenue$91,870
Profit$53,450
ROAS2.39
Purchases2,684
Revenue and profitDaily
RevenueProfit
Best routesBy profit
01Meta · US · VSL 04$14,827
02Google · Brand search$11,492
03Taboola · Advertorial 09$8,614
04NewsBreak · Android$6,208

Built for the stack performance teams already use

Meta Ads
Google Ads
Taboola
NewsBreak
Hotmart
Cartpanda
01 / THE PROBLEM

Ad platforms report activity.
Dora reports the route.

Your media buyer should not need five tabs and a spreadsheet to know what made money. Dora joins source parameters, click IDs, costs and checkout events into one auditable path.

01Capture the click

First-party links, custom domains and up to 20 reporting parameters.

02Reconcile the sale

Bring settled revenue back from your checkout and payment stack.

03Act on profit

Compare spend, revenue, margin and every route behind the result.

02 / THE SYSTEM

One path, end to end.

Connect acquisition and revenue without hiding the operational detail your team needs.

Click intelligence

Own the path before the platform loses it.

Route paid traffic through first-party tracking links, domains and structured source parameters.

Meta Ads
Google Ads
Taboola
Dora TrackingClick captured
Purchase$184.70
Auditability

Every event leaves a trail.

Inspect clicks, conversions and server-to-server deliveries without guessing what happened.

Purchaseevt_8db41200
Leadevt_f10a2200
Clickclk_4e7c9captured
Cost synchronization

Revenue is only half the answer.

Pull spend from connected ad accounts and compare it against attributed revenue.

Spend$12,844
Revenue$31,906

$19,062 attributed profit

03 / REPORTS

Ask the data a sharper question.

Group by campaign, ad, offer, channel, geography or captured sub parameters. Save the view your operator actually uses.

  • Campaign → ad set → creative
  • Offer → source → route
  • Country → region → city → IP
  • Sub 1 → Sub 20
Build your first report
CampaignsOffersTraffic channels
Jul 01 – Jul 22Group: Campaign › AdProfit ↓
Campaign / AdCostRevenueProfitROAS
Meta · US · VSL 04Video 17 · hook B$8,422$23,249$14,8272.76
Google · Brand searchExact · mobile$4,806$16,298$11,4923.39
Taboola · Advertorial 09Homepage · US$6,144$14,758$8,6142.40
NewsBreak · AndroidCreative 24$5,912$12,120$6,2082.05
4 visible routes$41,141 profit
04 / CONNECTIONS

Connect both sides of the result.

Traffic sources in. Sales platforms back. Dora keeps the route between them.

TRAFFIC
Meta AdsMeta AdsOAuth + parameters
Google AdsGoogle AdsOAuth + ValueTrack
TaboolaTaboolaCost + postback
NewsBreakNewsBreakCost + callback ID
Dora Tracking Dora TrackingAttribution engine
REVENUE
HotmartHotmartSales webhook
CartpandaCartpandaOrder events
Digistore24Digistore24Sales webhook
PerfectPayPerfectPaySales webhook
Meta, Google Ads and TikTok traffic flowing through tracked paths from one person to another
05 / SHARE THE GROWTH

Your network can keep paying you.

Receive recurring commissions from settled subscriptions: 20% from customers you refer, plus 10% from one network layer below them.

20%Direct recurring commission
10%One network layer
Log in and get your link 30-day first-touch attribution. Refunds and chargebacks reverse related commissions.
QUESTIONS

The practical stuff.

What teams usually need to know before installing their first tracking link.

What does Dora track?

Dora captures first-party clicks, source parameters, campaign structure, costs, checkout events, attributed revenue and server-to-server delivery status.

Do I need to rebuild my funnel?

No. You create a tracking route, connect the sources and sales platforms you use, then place the generated link in your campaign.

Can I use my own tracking domain?

Yes. Dora supports custom tracking domains with lifecycle and SSL verification so the click path stays under your brand.

How does the referral program work?

You earn 20% of settled recurring subscription revenue from direct referrals and 10% from one additional layer. The chain stops there.

THE NEXT CLICK STARTS HERE

Track the route.
Scale the profit.

Bring spend, clicks and settled sales into one operating view.

Start your 14-day trial Already tracking? Log in